Swiss watchmaker Tag Heuer has announced it will build an Android smartwatch to compete with the Apple Watch coming out next month. The announcement was made at the Baselworld Trade show in Switzerland.
“There are two operating systems: one is Apple’s iOS, the other is Android Wear – who are we to invent another language at that level?” Jean-Claude Biver, President of LVMH’s watch division of which Tag Heuer forms part of, told the BBC.
“It would be absurd, it would be arrogant to believe that we could develop our own [operating system]. It would be a catastrophe to believe such a stupid thing.
“There is no doubt that we could eventually go to Apple, but why should we do a partnership with Apple, who is producing watches? On the one side they would be partners, on the other a competitor.
“Google is not producing watches, so the relationship is perfect.”
Biver said while Tag Heuer has not yet revealed what the watch would look like, it’s expected to stand out from other devices on the market.
“The whole look of the watch will be different,” he said.
“It will be a traditional look. It will not look like an Apple Watch. An Apple Watch looks like a miniaturised copy of its phone. Our watch will never look like a phone.
“Our watch will [have] all the emotion and the DNA of Tag Heuer and it will fit into our collection.”
photo credit: TAG Heuer Men’s Formula 1 Grande Date Chronograph Watch via photopin (license)