Sunday Times Next Generation youth survey awards


The 13th Sunday Times Generation Next Youth Survey Awards were held on Thursday evening at the Sandton Convention Centre. The awards are determined by the youth as to who is the coolest in the game.

The survey, done annually, is commissioned by the Sunday Times and conducted by HDI Youth Marketeers. Almost 12 000 youth aged between 18-23 across South Africa were polled.

Here are some of the winners from the survey:

Nike claimed the top award for Overall Coolest Brand by grabbing the top three spots in 75 categories surveyed:  Coolest Clothing Brand, Coolest Brand Slogan, and Coolest Footwear Brand.

Mercedes-Benz was awarded the Coolest Motor Vehicle award.

New categories were added this year and they include:

Coolest Ice Cream – Magnum

Coolest Local Screen/TV Star – Trevor Noah

Coolest University – University of Cape Town

Coolest Pet Food – Whiskers

Coolest Method of Transport – Gautrain

In entertainment categories, local favourites were also honoured.

Coolest TV Soap – SABC drama Uzalo

Coolest Radio Station – MetroFM 

Coolest Local Sportsperson –  AB de Villers

Coolest Local DJ – Black Coffee

Coolest Local Music Star – AKA

Coolest Local Male Celebrity – Trevor Noah

Coolest Local Female Celebrity – Babes Wodumo

Congratulations to all Coolest winners.