The 2017 edition of the #kingofkicks competition is back and it's on another level, with a judging panel that will blow your mind.
Launched in 2015, #KingOfKicks started out as a way of reaching out to all respected sneakerheads in South Africa. Now, the movement is gaining speed, with more than 2 500 curated sneakers already in their collection and counting.
Russian Bear is leading the pack, aiming to take sneaker culture from the streets to the next level. This year’s winner will not only be crowned the 2017 #kingofkicks, but will also walk away with a year’s worth of sneakers valued at R60 000.
Such a competition needs a special kind of judging panel – serious sneakerheads, to be exact.
DJ Doowap, Mark Mac, Youngsta and Nick Herbet (founder of Shelflife) have been tasked with the duty of choosing the top four, and then it's up to the public to vote on a winner.
Entering the competition is a breeze. All you have to do is upload an image of your kicks (a single pair, or your entire collection) and caption it with the #kingofkicks hashtag, along with the category – Classic,24/7, Colourways or Grails – you want to enter.