HSBC Cape Town Sevens named Best Live Sports Experience


The HSBC Cape Town Sevens was named Best Live Sports Experience in South Africa at the prestigious Discovery Sports Industry Awards in Johannesburg on Thursday evening.

SA Rugby’s delivery of the HSBC Cape Town Sevens won from among six nominees in the category.

The event, which is held at the Cape Town Stadium in December each year, was praised by judges for its “innovative and creative activations”. They said that the “high-impact and engaging” entertainment meant that the Springbok Sevens team’s defeat in the final “did not detract from the fans’ enjoyment of the experience – a testament to the success of the tournament.”

The event was a 109 000 sell out over the two days and featured numerous music, dance and big-screen entertainments. It was embraced by the audience, many of whom joined in the Sevens tradition of attending in fancy dress.

“An enormous amount of thought and effort went into producing the event and we’re delighted to have been recognized by the judges of the Discovery Sports Industry Awards with this accolade,” said Jurie Roux, CEO of SA Rugby.

“We had fantastic feedback from the audience and to have that endorsed with this award is extremely satisfying.”

Roux said that the award had inspired the SA Rugby team to raise the bar even higher in 2017. An announcement on the sale of tickets for this year’s event will be made in June.