British artist Mark Asari says that if not for his driven and go-getter attitude, he would never had had the chance to work with Craig David and feature on the soundtrack of popular American film, Fifty Shades Darker.
Born in London to Ghanaian parents, Asari grew up with two older brothers and a younger sister.
The Ain’t Gotta Talk hitmaker said that he discovered his love for music at a young age. The artist says that his love for music helped him “escape trouble” when he was younger, by keeping him off the streets and constantly in front of the TV screen.
“I used to sit in front of the TV, watching music channels all day, soaking everything in and trying to copy what I saw – especially in the 90s era of music, which I feel was the best time in music. It created an escape from reality. I became a bit obsessed,” he admits.
He describes himself as a “cool, down to earth guy, who’s driven and a go-getter”, especially when it comes to what he wants in life, but he admits that he wasn’t always as confident as he is today.
“I was a shy kid but I really came alive when it came to anything relating to music.”
Asari says that at the age of 15 he knew that he wanted to be a musician.
“I was around 15 or 16 when I decided music was the path for me. I guess it was the only thing that truly got me excited and I would always get positive feedback for my songs that I put online on my Myspace page, which was the big thing at the time.”
Artists such as the legendary Michael Jackson, Boyz 2 Men, Joe, brandy, Rodney Jerkins all played a part in inspiring Asari to make a career out of music.
He recently released his latest single, Ain’t gotta Talk.
“My new single Ain’t gotta Talk is basically saying if you’re going to do something, no need to talk about it, but actually do what you say you are going to do. I feel a lot of people do this, so I wanted to make a song about it, RnB style.”
He also released the video for the track.
“The video was shot in East London by my good friend Pierre Jermaine. He’s dope.”
Asari’s passion for music landed him the opportunity to work on four tracks with British singer Craig David on his album, The Time is Now.
Asari called it a pleasure working with the Insomnia hitmaker and says it was a “dream come true”.
“Growing up, he was one of my inspirations as far as being an RnB singer from the UK and selling millions of records worldwide. I was first introduced to the music industry as a songwriter, signing a publishing deal to write songs for other artists and through that, I got to meet a lot of people within the music industry who I’ve stayed in contact with ’til today. A friend who is one of the main producers working on the album brought me in to do some vocal production work on a few tracks. (I am) very grateful for the opportunity and I can say Craig David is the humblest celebrity I’ve met so far.”
He recently dropped his much-anticipated EP, Minus To Plus.
“Minus To Plus is the name of my latest EP. I was looking for a name to call my EP for weeks then one day whilst working with a talented writer called AV Allure, we were coming up with melodies for the track then he mumbled the phrase ‘Minus To Plus’ and straight away I knew that was the name of the Ep. It just felt right to me.”
He went on to say, “It’s another way of saying ‘from nothing to something’ or ‘started at the bottom and now we’re here’, which is where I feel my life is heading right now. It was fresh and nothing I’ve heard before so I just ran with it.”
Asari says that most of his songs are inspired by real-life situations.
“My tracks are inspired by real-life situations, either my own experiences or the people who I’m around or things I see. I always aim to write songs that people can relate to.”
The artist is currently promoting his EP and also said that he is working on something major, but was not able to reveal anything just yet.
Asari has big plans for 2018.
“I hope for my following to increase, my listeners to double. I want to finally do a headline show in London and really take it to the next level in my career and do more collaborations.”
Asari says that the main challenge he currently faces is being an RnB singer in the United Kingdom.
“There are a few challenges in this game but I’d say the main challenge right now is being an RnB singer in the UK, as I don’t feel there’s major support as there is for other genres of music. It’s harder to really push to the masses. Luckily, it’s slowly changing and thanks to the internet, you can give your fans your music directly.”
The music industry can make or break you and you have to be ready for anything. Asari says that common mistakes that young artists make while trying to get into the industry is that they don’t do their homework about all things related to the industry.
“I’d say the typical mistake I see is when artists don’t really do their homework and study those that came before them. Also, not really learning the business, so when they’re faced with a not-so-great situation, they give up. But then again, who am I? I’m still making mistakes myself. Ask me this in 10 years when I’m an OG,” he laughs.
Getting into the music industry can be tough and one has to be extremely dedicated to achieving their dream. Asari’s personal advice to aspiring artists is that they should love what they do.
” My personal advice for someone wanting to pursue a music career is actually love what you do, and don’t only do it because you think you’ll make a lot of money in it, because a lot of hard work is involved and you don’t always see the results straight away, which can discourage you. Only if you are passionate about what you do, will you continue regardless of your views and the numbers. Also always practice your craft, and believe in yourself.”
Watch Mark Asari’s latest video, Ain’t Gotta Talk, below!