Most people can agree that KFC has always been inspired by the streets and when you put the right things together, that’s streetwise!
Teaming up with Gqom hitmakers Distruction Boyz, South Africa’s most loved consumer brand – as voted for by 2017 Sunday Times Top Brands Awards have created a new edgy integrated Streetwise 2 campaign.
One might wonder what does crispy fried chicken have in common with Gqom music.
Well, it’s simple, birthed around the concept of putting two and two together to create something amazing, just like the Distruction Boyz – whose music is a result of fusing beats from various genres to create something amazing – KFC gives you 2 pieces of its great tasting original recipe chicken and chips (the perfect combination) … at the perfect price.
“We looked at how best we can continue to add value to our customers through our flagship meal that has resonated so well with them over the past 47 years. Streetwise 2 has always been the meal for the Streetwise and we’ve never changed because, just like them, we know what works. 2 pieces of chicken and chips…the perfect combination. But we didn’t stop there. We put chicken with chips, and we put it at the perfect price of R29,90 and we did it for the streetwise,” says Thabisa Mkhwanazi, Public Affairs Director at KFC Africa.
Watch the Streetwise 2 campaign below: